Amoeba
A collaborative IDE where a team's coding agents share live sessions and a shared brain. I own positioning, launch, and everything that isn't the codebase.
Three games. One face. Poor decisions.
I am not an engineer. I made these anyway, which is arguably the point.
About
I work on positioning, brand, and go-to-market — the part where a good product still has to explain itself to somebody.
Right now that means Amoeba, where I handle marketing while two far more technical people build the thing. This site is what happens when the non-technical founder gets access to an agent for an afternoon.
Work
Calderyn
Ad performance tooling. Identity, campaign creative, and the story that goes around the numbers.
Storefronts
Product and campaign work across a handful of DTC categories — apparel, skincare, furniture.